Champ merch
WEAR THE MINDSET
Apparel, varsity jackets in six colorways, graphic tees, headwear, outerwear, training equipment and the Good Stuff Sea Moss Gel line — every item described below.
Line sheet 01
Apparel & lifestyle
More than clothes — a lifestyle line carried through hats, tracksuits, footwear and finishing details. The sheet below is the current design direction, presented by the founder as a concept look.
What the line covers
- Premium hats
- Structured caps in the brand's black, gold and red palette.
- Tracksuits
- Training and streetwear sets carrying the LET'S GO CHAMP identity.
- Signature sneakers
- Athletic footwear designed around the same color story.
- Iconic details
- Embroidered marks, gold hardware and back-graphic treatments.
Any figure shown in the line sheet is a design mockup of the finished garment, not a photograph of a product that exists today.
Line sheet 02
Varsity & letterman jackets
Two jacket concepts anchor the outerwear story — one in full black and gold, one in the cream-and-red varsity tradition. Each is shown front and back so the patchwork and lettering read from every angle.
Black & gold leather varsity
The heavyweight statement piece: leather sleeves, a dark wool body and a full championship patch program, built around the gold lion crest.
- Full-grain black leather sleeves and yoke on a dark wool body
- Gold-striped collar, cuffs and hem in varsity tradition
- Embroidered gold lion crest over LET'S GO CHAMP on the chest
- Boxing-glove and 12-round patches on the sleeves
- Championship-belt patch stitched across the back
Cream & red varsity
The classic letterman take: cream body, red leather sleeves and the Champ Mindset patch set, finished with a belt patch on the back.
- Cream varsity body with red leather sleeves
- CHAMP lettering across the chest with Champ Mindset patches
- Gold boxing-glove and laurel crest on the front
- LET'S GO CHAMP arched across the back
- Championship-belt patch under the back lettering
Line sheet 03
Varsity colorways
Four further jacket concepts extend the varsity story — forest green with cream, two royal-blue takes and an all-black patchwork build. Each is a design concept shown on a stand, not a manufactured garment.
Forest green & cream
A collegiate take in melton wool and cream leather — arched chenille lettering, a boxer patch on the chest and a gold chenille letter on the sleeve.
- Forest green melton wool body with cream leather sleeves
- LET'S GO CHAMP in arched cream chenille block lettering across the chest
- Old-school boxer patch and star patch on the chest
- Gold chenille letter and boxing-glove patch on the sleeves
- Green ribbed collar, cuffs and hem with double cream stripes, cream welt pockets
All-black patchwork
The heaviest patch program of the range: a full shield, star and badge layout on the front, and a heraldic crest over twin glove panels on the back.
- Jet-black wool body with pebbled leather sleeves
- CHAMP arched in textured gold lettering across the chest
- Lion-head shield crest, star and circular badge patches across the front
- LET'S GO CHAMP arched across the back over a heraldic crest and twin glove panels
- Championship-belt patch at the lower back, red-and-gold striped ribbing
Royal blue & cream — two takes
The same color story built two ways: one with a club badge carrying the name, one with gold chenille lettering across the chest.
Club badge build
- Royal blue wool body with cream leather sleeves and gold snap buttons
- Red scalloped LET'S GO CHAMP badge on the chest
- Red boxing-glove patch opposite the badge
- Blue and gold laurel crest patch on the sleeve
- Blue ribbed collar, cuffs and hem with double gold stripes
Chenille lettering build
- Royal blue wool body with cream leather sleeves and cream snap buttons
- LET'S GO and CHAMP in gold chenille lettering across the chest
- Number one hexagonal patch and CHAMP CITY roundel on the sleeves
- Small gold accent patch below the roundel
- Blue ribbed trim striped gold, white and gold
Patch and badge lettering in these renders is still placeholder-quality and must be redrawn before production — the wording shown is not final.
Line sheet 04
Graphic tees — The Lineup
A six-tee capsule proposed under the line name The Collection, with the tagline Six tees. Zero rematches. The lead design is a black crewneck carrying distressed gold CHAMP lettering above a champion portrait illustration.
What the capsule covers
- Six graphic tees proposed as a single capsule
- Black crewneck, regular fit, cotton jersey
- Distressed gold CHAMP lettering across the chest
- Champion portrait illustration beneath the lettering
- Gold, neon cyan and magenta accents carried from the brand palette
- Prices, sizes and print method still to be confirmed
The tee artwork supplied so far is a phone screenshot of a store mockup, with a system notification sitting across the shirt — so no tee image is published here. A clean flat graphic or a product photo will drop straight into this section.
The shop treatment shown alongside it — neon cyan line name over gold condensed collection type — is the proposed storefront look, not a live store.
Line sheet 05
Headwear & outerwear
A cap and anorak pairing shown through a full 360-degree turn — the everyday pieces that carry the LET'S GO CHAMP call on the street.
Cap & anorak details
- Black and gold snapback cap with the LGC boxing-glove crest on a gold brim
- Hooded anorak windbreaker in black, gold and red
- LET'S GO CHAMP printed boldly across the front and back
- Sleeve callouts including Brooklyn New York and first-round knockouts
- Red-lined hood and half-zip pullover build
Manufacturer, materials and sizing are still to be confirmed. The sheet's callouts are design-mockup text, not product claims.
Featured product
Good Stuff Sea Moss Gel
A real product from the founder's Superior Health & Fine Living line — the jar photo is an actual Limited Edition jar, not a concept render.
What it is
- Limited Edition Good Stuff Sea Moss Gel, Apple Fritter flavor
- 16 oz jar — Caribbean sourced, Superior Health & Fine Living line
- Label ingredients: wildcrafted gold sea moss, spring water, agave, apple extract and Ceylon cinnamon
- Designed to be eaten straight from the jar, at home or around training
- Jar photo is the real product; the action shot is an AI-generated promotional render
Availability, pricing and ordering are not confirmed through this site yet. Where to find it is best asked through the contact page.
It is a food product — nothing here is medical advice, and any health questions belong with a professional. See Champ Food and Champ Health.
Line sheet 06
Boxing equipment
Bags and hardware for Let's Go Champ centers, member home gyms and wholesale customers. Four shapes cover the range from first bag to flagship-center bag.
Classic Heavy Bag
Cylindrical Training Bag
Uppercut Bag
Luxury Heavy Bag
Build quality to specify
Items the line sheets call out and that a supplier quote must confirm before anything is ordered or listed.
- Heavy-duty chains and straps
- Reinforced stitching
- Premium branding details
- High-performance PU leather
- Welded and checked seams
- Sizing range to be confirmed
Revenue models
How merch could support the mission
Commercial merchandise revenue would be tracked separately from restricted nonprofit funding, with proceeds reported against youth program costs.
Direct-to-consumer sales
Center & team supply
Licensing & collaborations
No pricing, margin or sales forecast for merchandise is published here, because none has been agreed with a supplier yet.
Suppliers, wholesalers and partners
Manufacturers, print shops and brands who could build this line — or sponsors who want it on their teams.
Want shop updates? Say so in a contact note and we'll add you to the launch list.