THE BUSINESS OF BOXING
More Than a Fight — Building Careers Beyond the Ring
Presented by Shannon "The Cannon" Briggs, Two-Time Heavyweight Champion of the World.
"Not Everyone Will Become a World Champion. But Everyone Deserves a Fighting Chance at a Career."
- Series
- Let's Go Champ Boxing Business Book
- Chapter 1
- More Than a Fight
- Author
- Shannon "The Cannon" Briggs
- Program
- Let's Go Champ Boxing Business Academy
- Availability
- Not yet available — no release date or price set
The Boxing Business Academy
Boxing is a global industry
The book is the foundation of a proposed career-education and workforce program. Students learn that boxing offers careers in sports management, event production, broadcasting, officiating, business ownership and more — combining classroom instruction, interactive LED displays, AI-supported learning, real-world demonstrations, professional mentorship and hands-on training.
Interactive career pathways
22 careers in and around the ring
Tap a card for the full pathway. Cards marked Licensed / credentialed need a state license, professional credential or specialized training beyond the Academy.
Digital book preview
Chapter 1 — More Than a Fight
Understanding the Bigger Picture of Boxing
"Every time two fighters step into the ring, an entire industry steps into action. Behind every punch are promoters, managers, judges, referees, trainers, broadcasters, entrepreneurs, and countless professionals. You don't have to become a world champion to build a championship career in boxing."
- Preview
Module 1
Understanding the Boxing Industry
- Preview
Module 2
The Economics of a Boxing Event
- Preview
Module 3
Careers Inside and Outside the Ring
- Preview
Module 4
Building a Professional Network
- Preview
Module 5
Entrepreneurship in Boxing
- Preview
Module 6
Technology and the Future of Boxing
Curriculum previews only — module content is still being written.
Planned learning technology
The future of boxing education
Interactive LED video walls
AI-powered educational assistants
Virtual officiating simulations
Video-based judging exercises
Event-planning simulations
Digital quizzes & assessments
Career exploration tools
Remote learning & recorded lessons
Digital student workbooks
Potential certificates of course completion
Score the round
Sample round: the red corner lands more clean power shots and controls the center; the blue corner throws more jabs but most are blocked. Who wins the round 10–9?
Professional judging criteria
- 1. Clean, effective punching
- 2. Effective aggression
- 3. Ring generalship
- 4. Defense
Workforce development
From the classroom to the arena
The Foundation aims to develop partnerships with boxing promoters, athletic commissions, arenas, sports organizations and event operators. No industry partnerships are in place yet; employers named below are prospective only.
- Barclays Center and other major arenas (prospective)
- Boxing events
- Sports production companies
- Venue hospitality & concessions
- Ticketing operations
- Media production
- Sports marketing
- Gym management
Support this program
Help build the next generation of boxing professionals
We are seeking support from foundations, corporate sponsors, workforce agencies, housing organizations and educational institutions for:
- Youth workforce development
- Career & technical education
- Digital literacy
- AI education
- Vocational skills training
- Entrepreneurship
- Mentorship
- Employment readiness
- Community-based education
- Reentry & second-chance careers
No grants or sponsorships have been awarded for this program to date.
Part of the Foundation
How the Academy connects
On-site residential fitness programs introduce participants to non-contact boxing, wellness, discipline and educational opportunities. Students interested in advanced boxing training or industry careers can be referred to separate, appropriately equipped boxing clubs and to the Boxing Business Academy.
Schools & organizations