Our founder & mission
SHANNON "THE CANNON" BRIGGS
Two-time heavyweight boxing champion of the world, entrepreneur, motivational personality and founder of the Let's Go Champ movement.
Born and raised in Brooklyn, New York, Shannon overcame childhood adversity, homelessness and asthma to become a world heavyweight boxing champion.
His signature phrase, "Let's Go Champ!™", represents resilience, discipline, confidence, perseverance — and the belief that everyone can become a champion in life.
His vision is to bring boxing, fitness, education, technology, wellness and entrepreneurship into underserved communities.
"We're not just building boxing gyms. We're building champions in life."
Career timeline
From Brooklyn to the world
Early years
Born and raised in Brooklyn, NY. Overcame childhood adversity, homelessness and asthma.
Amateur career
Found discipline and purpose in the boxing gym. [Verify: amateur titles & dates]
Professional debut
Turned professional as a heavyweight. [Verify: year]
First world title
Became heavyweight champion of the world. [Verify: title, opponent, date]
Second world title
Two-time heavyweight champion of the world. [Verify: title, opponent, date]
Let's Go Champ!™
Signature phrase becomes a global motivational movement.
Today
Building the Let's Go Champ ecosystem for communities.
Bracketed items are placeholders pending verification of official records.
Our values
What a champion stands for
- Resilience
- Discipline
- Confidence
- Perseverance
- Community
- Opportunity
Media & press kit